Nicholson Gin.

We were introduced to Nicholson Gin through Hello Finch at the very beginning of the historic brand’s rebirth.

We had such a great time working with the team at Nicholson Gin to relaunch this iconic London Dry. It’s so lovely to work with a business that has heritage and to translate this into a modern brand.

We started with the brand essence, running a brand workshop, and working through the process that we know works, to define:

  • emotional benefits
  • functional benefits
  • business values
  • brand personality
  • tone of voice
  • essence
  • strapline

From here we created a suite of marketing assets, culminating in a set of brand guidelines that covered off:

  • brand tower
  • tone of voice
  • fonts
  • colours
  • imagery
  • illustration
  • digital and social assets
  • campaigns
  • packaging and labels
  • product extensions

 

The brand is moving at a great pace and is constantly requiring new marketing communication assets.

brand essence