Appointed by Rothschild & Co to capture the essence of the iconic fashion brand ba&sh through the pages of a teaser and information memoranda (IM), we produced a super-branded IM that translated the financial information created by the bank into a super slick document with discrete entry points that catered to a varied readership.

It is important that an information memoranda is approachable on a variety of levels, relating the design to a Sunday supplement: some readers will skim read, others will want to have a deep dive.

Through the use of section dividers, headings, sub-headers and imagery we create an impactful and legible document.

It’s great to have brand guidelines and super imagery to work with but there is still a considerable amount of design work to process in order to make copy-heavy pages sing and to make charts relevant to the brand.